Revised Blog Post – "Refill and Renew"

Why Every Cup Counts – A Personal Story from Starbucks’ Chief Sustainability Officer

I still remember the moment I truly understood the impact of single-use waste. It was years ago on a visit to one of our coffee farms. As I walked along a riverbank, I noticed plastic coffee cups tangled in the reeds—cups just like the ones used in coffee shops around the world. That sight stuck with me. It was a powerful reminder that every small decision we make has a ripple effect.

At Starbucks, we believe that sustainability isn’t just a corporate initiative—it’s a collective responsibility. That’s why I’m so excited to introduce “Refill and Renew”, our new initiative designed to make reusable choices easier, more rewarding, and more impactful than ever before.

How Your Morning Coffee Can Change the World

We all have routines—grabbing coffee on the way to work, meeting friends at a Starbucks café, or enjoying a quiet moment with our favorite drink. Imagine if, every time you ordered your latte, you made a choice that helped reduce waste. What if one small habit—bringing a reusable cup—could help keep millions of single-use cups out of landfills?

That’s exactly the change we’re hoping to create with Refill and Renew. It’s simple:

• Bring any reusable cup, and you’ll get a discount on your drink.

• Starbucks Rewards members earn 25 Bonus Stars for making a sustainable choice.

• Don’t have a cup? Pick up one of our new lightweight, durable reusable cups at participating locations.

Sustainability Shouldn’t Be Hard—Let’s Make It Second Nature

I know life is busy, and sometimes we forget to bring our own cup. But here’s the thing: Sustainability doesn’t have to be all-or-nothing. Even if you remember just a few times a week, you’re already making an impact. Every reusable cup used is one less single-use cup contributing to waste.

We’ve made it our mission to remove barriers and help customers build sustainable habits effortlessly. This isn’t just about Starbucks—it’s about setting a new standard for the coffee industry.

Join the Movement—One Cup at a Time

So, here’s my challenge to you: Next time you order your Starbucks, bring your cup. Post a photo using #RefillAndRenew and tag us—we want to celebrate every step you take toward a greener future.

Sustainability isn’t just a corporate initiative; it’s personal. It’s about the choices we make every day. And when we all make those choices together, we create a world that’s not just more sustainable—but better for all of us.

Let’s do this, together.

#RefillAndRenew #SustainableStarbucks #ReduceSingleUseWaste