Why Reusable Cups Matter – And How You Can Help

At Starbucks, we believe that sustainability is more than just a corporate responsibility—it’s a collective movement. Every time you grab your morning coffee, you have a choice. A choice to reduce waste, to support sustainability, and to make a meaningful impact on our planet.

That’s why I’m incredibly excited to introduce "Refill and Renew," our new reusable cup initiative designed to make sustainable choices easier, more rewarding, and more impactful than ever before.

A Small Habit, A Big Impact

I know firsthand that making a habit change—like bringing a reusable cup—might seem small, but when millions of us make that choice, the impact is massive. Imagine this: If every Starbucks customer used a reusable cup just once a week, we could collectively prevent millions of single-use cups from ending up in landfills each year.

We’ve listened to your feedback. You’ve told us you want more ways to live sustainably, and we’re making that happen. With "Refill and Renew," every time you bring a reusable cup, you’ll earn Bonus Stars in our Rewards program and receive a discount on your beverage. It's our way of saying thank you for making a greener choice.

Let’s Change the Culture Together

Our mission at Starbucks is to make sustainability effortless. That means working together—customers, partners, and communities—to create habits that stick. Whether it's by choosing a Starbucks reusable cup, bringing your own, or simply spreading awareness, every action makes a difference.

So the next time you stop by your local Starbucks, bring your cup. Share your journey. Encourage your friends. Because when we all make small changes, we create a wave of impact that transforms the world.

Let’s do this, together.

#RefillAndRenew #StarbucksSustainability